A new survey from Allianz Partners indicates that younger travelers are increasingly interested in cruising, with 72% of people ages 25 to 34 saying they plan to book another trip within the next year. The report, which surveyed 1,000 U.S. adults who had previously purchased travel insurance, found that 60% of all past cruisers expressed similar intent. Among the respondents, 71% had taken a cruise before and held a positive attitude toward the experience, while 43% of the younger group explicitly stated they love cruising and prefer it to other vacations.
Opportunities for advisors
Travel advisors might consider targeting this demographic, especially as the industry enters Wave season. The data suggests that appealing to the interests of younger travelers, such as active excursions and family-focused products, could help attract new clients. Advisors might also look at existing client databases to find adult children who are not yet booking through them. The survey notes that offering travel insurance is another factor that can influence booking decisions, as 77% of past cruisers who purchased insurance in the past said they would be more likely to book another cruise if they knew they were fully covered.
Daniel Durazo, Allianz Partners’ director of external communications, stated that travel protection should not feel separate from the cruise experience. He said that when the value is communicated clearly, it can become part of how the industry builds loyalty, supports travelers, and creates a more confident path from consideration to embarkation.
It also shows that younger travelers are enthusiastic about cruising, with many expressing a strong preference for this type of vacation.